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A good design has to be honest. It has to show the qualities that lie on the inside of the object. When we design a car with dynamic performance, we need to show this feeling of dynamics in the design. But with the moon rover – it is totally different. Here the design has to represent the technology and all the technical input that has gone into it. Also – and of course – it has to represent a part of the heart of Audi. Audi has a formal language and this language has to be adapted and expressed in every kind of vehicle.
Even a moon rover.
Join the mission on:
Even a moon rover.
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