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Does Sound Affect Taste? Try it yourself - Head Squeeze

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Greg foot creates an experiment from his kitchen to see if the sounds we listen to can affect the way we taste things.
‘Bitter & Sweet soundscapes provided by sensory branding agency @condimentjunkie’
Footnote 1: Source: Zampini, Massimiliano, Spence, Charles “THE ROLE OF AUDITORY CUES IN MODULATING THE PERCEIVED CRISPNESS AND STALENESS OF POTATO CHIPS” Journal of Sensory Studie 19. 5 (2004) 347–363
Footnote 2: Source: Spence, Charles, Charles Michel, and Barry Smith. "Airplane noise and the taste of umami." Flavour 3.1 (2014): 2.
Footnote 3:
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