Mercedes-Benz TV: Mercedes-Benz x Frederik Heyman.

Creating an audiovisual installation for the new CLA Shooting Brake.

Using electromagnetic sensors, the sound of the car was recorded in various conditions, distorted and put into an audio composition.
The electromagnetic sound recordings of its lights, visual appearance and aerodynamic elements were each translated into linked visual chapters. A perpetuum mobile of multiple interacting layers was designed as a physical base for the car to reflect and visualize this sound in an ongoing movement. The perpetuum and the car are a subject to the sound through light and movement.

Read the full story here: http://mb4.me/YF5m5qUK

The following video is part of an installation created for Mercedes-Benz.

All sounds were recorded directly from the CLA Shooting Brake.
Directed by Frederik Heyman
CGI: Charles De Meyer
Sound Design: Kwinten Van Laetem
Produced by Adult

More about the CLA Shooting Brake: http://cla-shootingbrake.mercedes-benz.com/en_COM/

Experience the world of Mercedes-Benz: http://benz.me/international/

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