Urban Mobility now and in the future. Tony Douglas.

Tony Douglas keynote at BMW Welcomes. Watch all the videos of this session here:
Tony is responsible for the Strategy, Marketing and Communications of BMW i Mobility Services, including the European arm of BMW i Ventures. The goal of the BMW Groups new brand is to provide sustainable innovative mobile solutions that improve urban mobility inside and outside of the car. The current portfolio includes DriveNow, ParkNow and ChargeNow as well as a number of strategic investments made via BMW i Ventures.
The On-Demand Economy is defined as the economic activity created by technology companies that fulfill consumer demand via the immediate provisioning of goods and services. Supply is driven via an efficient, intuitive digital mesh layered on top of existing infrastructure networks. The On-Demand Economy is revolutionizing commercial behavior in cities around the world. It is no longer a question of if the On-Demand Economy will revolutionize the way people transact or create thousands of jobs or move governments ... this is all happening. The question is “when” the services offered in this economy will begin to be utilized by consumers outside of the tech-savvy, early adopters.
The BMW WELCOMES series focusses on a very special audience out of business, creative and social people. What they all have in common, is the interest in what “the next big thing” might be. In a fast-moving world becoming more and more digital, BMW WELCOMES provides insights on trending new digital technologies, as well as innovative hardware solutions and lifestyle trends. Our handpicked, international speakers and technologies shown will inspire our guests in their own private and business environment.