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Dr. Dieter Zetsche at the SXSW 2017: The Future of Autonomous Driving – Mercedes-Benz original

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Dr. Dieter Zetsche – Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars – was the first CEO of a DAX-listed company visiting the South by Southwest conference as a keynote speaker. In his well-attended lecture about the future of autonomous driving Zetsche emphasised the importance of map services. He is convinced that we primarily need highly accurate location information to unlock the potential of the automotive future we are all dreaming of.

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