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Mercedes-Benz at SXSW: Why? - Mercedes-Benz original

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South by Southwest (SXSW for short) is a festival with cult character in Austin/Texas. Over the next ten days, it will be the venue for film, music – and digitalization. In recent years, SXSW has evolved into the meeting point for the technology and start-up scene. In all, the event draws around half a million visitors. Mercedes-Benz will be at the event in an official capacity for the first time this year. Why? Sascha Pallenberg, Head of Digital Content, with some facts and figures.

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