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Mercedes-Benz at SXSW: Why? - Mercedes-Benz original

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South by Southwest (SXSW for short) is a festival with cult character in Austin/Texas. Over the next ten days, it will be the venue for film, music – and digitalization. In recent years, SXSW has evolved into the meeting point for the technology and start-up scene. In all, the event draws around half a million visitors. Mercedes-Benz will be at the event in an official capacity for the first time this year. Why? Sascha Pallenberg, Head of Digital Content, with some facts and figures.

Experience the world of Mercedes-Benz: http://benz.me/international/

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